WHAT DOES A PRIMER DO AND WHY SHOULD I USE IT?
The goal of a makeup primer is to fill in any bumps, lumps, and uneven spots so that whatever you put on next starts on a smooth and even surface. If you have fine lines or obvious pores, a primer is a great way to mattify them. This means that your concealer, foundation, or even your eye shadow can benefit from having a primer as a makeup base. Sometimes, makeup can oxidize and start to look orange after hours of wear. Setting the skin with a primer can also help maintain your makeup's true shade throughout the day. Finally a primer helps makeup stay put for longer impressive, right?
"Your concealer, foundation, or even your eye shadow can benefit from having a primer as a makeup base"
WHO SHOULD USE A PRIMER?
There is a primer for every skin type and lifestyle, but they’re particularly great if you live or plan on travelling to somewhere with extreme temperatures – like hot and humid or cold and dry climates. Why? Because a primer will keep makeup on for longer. If you’re attending an event where you may be photographed, a primer will create a matte base so you don’t have to worry about shiny-looking skin.
WHERE DO I USE A PRIMER?
Eyes – Many women find primers to be especially useful around the eyes, where makeup can easily settle into the fine lines. Using a primer on oily areas, such as your eyelids, will help eye makeup last for longer.
Face – A thin layer of primer all over your face can help makeup stay put. It’s also great for people wanting to conceal enlarged pores.
Lips – Using a primer on your lips before using a lipstick makes it last. What’s more, it prevents it from feathering or settling into lines. If you don't have a lip primer on hand, one designed for your face works just as well.
HOW DO I USE A PRIMER?
A primer should be applied after you apply your moisturiser, and before applying your foundation. But careful not to apply too much! Over-application can cause foundation to clump or skin to appear chalk-like. Use a coin-sized amount and start blending at the middle of your face, working out to your jaw and hairline. Only apply a very thin layer to trouble spots.
Finally, because primers have staying power, be diligent about washing your face well each night. Consider an electronic cleansing brush, which gently but effectively gets your face squeaky clean!
Our preferred primer:
Giordani Gold Makeup Base
Prolongs makeup, refines pore appearance and softens the
appearance of fine lines; this luxe primer keeps skin looking
hydrated all day long.