Your Must-Read New Foundation Guide

There’s a lot to think about when buying a foundation: texture, colour, formula and coverage. If the options seem overwhelming don’t worry, we've got you covered with our essential foundation guide.

Finding the Right Foundation for Your Skin


Coverage and consistency needs differ according to skin type, so it’s crucial that you identify your skin type before you buy a foundation. 


Oily Skin

Oily skin will benefit from a mattifying foundation that offers medium to full coverage. Control shine with a foundation that hydrates where needed, without encouraging oil production.


Dry Skin

Quench dry skin with a light coverage, hydrating foundation . Whip away flaky patches with a gentle exfoliator before applying a liquid foundation that’s moisture-rich. 


Normal Skin

If you’re lucky enough to have normal skin, than the level of coverage you choose is up to you. Why not try a lightweight, sheer foundation or a BB cream.


Ageing Skin 

Heavy or powder-based products can settle into fine lines, worsening the appearance of wrinkles. Instead, look for a light coverage foundation that is enriched with antioxidants to target your ageing

concerns. Tinted moisturizers are equally good.


3 Tips for flawless application (every time) 


1. Always apply foundation to well-moisturized skin, and if your products don’t include SPF, layer on sunscreen under your foundation.


2. Apply foundation in one of three ways: If you apply with your fingers, press foundation into your skin rather than rubbing it in. If you prefer to use a sponge, roll the colour into your skin to blend. Those using a brush should buff foundation on, in small circular strokes.


3. Start applying foundation around your nose area, as this is where most redness occurs. Leave the under-eye area bare (use lightweight products on this delicate skin), and always - always – blend well at your jawline.