How do you prep your lips before applying lipstick? Most people would say: "I don't". But we want to argue that you should! It'll keep your lips healthy and make the colour last longer. This is the four-step ritual you need!
Read nowAs March begins, let`s celebrate how brilliant it is to be a woman! Let`s be adventurous with life and turn a few heads! We dare you to wear a different shade of lipstick every day for a full workweek!
Read nowWant stand-out lips that demand attention? Then check out this short video tutorial for simple tricks to get the perfect pout!
Watch nowExpress yourself with bold statement lips! Here’s a quick tutorial on how to make a colourful two-toned lip and a trendy ombré lip with lip crayons.
Watch nowWhat’s your lipstick obsession? Whether it’s feeling creative, fun, bold or empowered we believe that makeup – especially lipstick – is all about expressing who you are. With our new range of lipstick shades from colour obsession we asked 5 women from our staff at the global Stockholm office to pick the one they obsess over and why – here are their answers.
Watch nowWomen are taking the globe by storm! All over the world women are expressing themselves in unique ways – in the digital realm and in the real world. Women are influencing the millennial market and asserting their dominance. It’s a brave new world, it’s a bold new woman. Are your lips ready to tag the world with your matte uniqueness?
Read nowMicrotrends and the hottest styling ideas - let`s make the most of our wardrobes and our dear make-up bags!
Read nowJust like haircuts, our brows can definitely be a personal statement. Whether you like yours bold, contoured or super defined, we’ve got the perfect guide on how to create different types of eyebrows and how to perfectly shape them.
Read nowThey come in all shapes and forms! Some people want to go bold, some people prefer a more slim and sleek lash look. Find your perfect mascara match!
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