Optimals Radiance Refreshing Cleanser is a dual-action daily deep cleanser and exfoliator formulated with skin-brightening Vitamin C and a Swedish natural ingredient blend. Designed to purify and leave skin renewed and radiant, while fighting free radical damage and reinforcing the skin barrier. Dermatologically tested and suitable for use on all skin types.
- Deeply cleanses – 93% agree*
- Purifies the skin – 94% agree*
- Renews appearance of dull skin – 93% agree*
- Leaves skin looking radiant – 94% agree*
- Refreshing, cooling sensation – 96% agree*
- Leaves skin feeling smoother & softer – 94% agree*
- Leaves skin feeling invigorated – 93% agree*
- Dermatologically tested
* Consumer tested
Apply to damp face and neck, avoiding the eye area. Lather with warm water and rinse off. Use twice a day, morning and night.
Vitamin C was selected as a hero ingredient for the Optimals Radiance Collection with the aim of performing three important functions:
- Helping to brighten the skin
- Working to protect against free radical damage
- Promoting improved skin radiance
Renowned as a powerful antioxidant, Vitamin C is constantly scavenging for harmful free radicals caused both externally (e.g. sun, environmental aggressors) and internally (e.g. natural biological reactions). The role of antioxidants is to help neutralise free radicals, thus helping to prevent some of their damaging effects on the skin, such as premature ageing.
Vitamin C also plays another vital role. With age, the skin can also naturally begin to appear duller, lacking in radiance. To counter this, Vitamin C works to inhibit an enzyme involved in melanin production, called tyrosinase. This defensive action can help to brighten the skin and improve skin radiance.
SWEDISH NATURAL INGREDIENT BLEND
- Cloudberry Extract – known to be rich in Vitamin C, helps boost radiance and protect against free radical damage.
- Elderflower Extract – helps protect, soothes and helps skin feel fresh and purified.
AQUA, GLYCERIN, SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, HYDRATED SILICA, DECYL GLUCOSIDE, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, PHENOXYETHANOL, PEG-7 GLYCERYL COCOATE, IMIDAZOLIDINYL UREA, SODIUM HYDROXIDE, BENZOPHENONE-4, PARFUM, SAMBUCUS NIGRA FLOWER EXTRACT, RUBUS CHAMAEMORUS SEED EXTRACT, ASCORBYL GLUCOSIDE, GLUCOSE, SODIUM BENZOATE, POTASSIUM SORBATE, LACTIC ACID, CI 15510
Our scientists have selected some of the most effective botanical ingredients known in Sweden, to create tailored skin care ranges with natural Swedish ingredient blends. Meet the new Optimals!