NovAge Routine: Happy 5th to the icon!
Today, we’re celebrating five years of beautiful, healthy-looking skin! With the launch of Novage in 2015, our most technologically advanced and powerful skin care system was born. Congratulations to Novage for understanding beautiful skin at every age. We’ve picked some gems from the collection to speak about with Senior Director of Science & Innovation, Dr. Alain Mavon.
What’s so good about NovAge skin care routines?
Dr. Alain Mavon, Senior Director of Science & Innovation, explains. – A skin care routine is much more powerful than single products, which we’ve proven through numerous clinical studies. We saw a dramatic improvement in skin quality after 12 weeks using a skin care routine: deeper moisturisation, obvious wrinkle reduction, dramatic skin brightening, depending on the NovAge routine tested. This is achieved because each step of the routine is designed for a special function, and each one is necessary
How was this measured? What exactly did we compare?
– Each of the NovAge routines has been clinically tested on a volunteer panel, the real people. They applied the products for a period of 3 months, and we measured the variation of skin changes from the beginning to the end with scientific devices, so it’s an objective physical evaluation that allows us to create a clinical claim for each of the sets.
Clinically proven to improve mature skin
How do I choose the right products for my skin?
– We all have different skin needs, so I would primarily focus on skin concerns. You might want to target your first wrinkles, improve your skin’s luminosity or apply a complex solution for mature skin, like Time Restore.
Lifts and firms around the clock
When the products are effective?
– You’ll see the first results right after the start. And it’s not only about moisturization. Take NovAge Ecollagen Wrinkle Power – this fantastic routine offers instant* visible wrinkle reduction which you’ll see from the first application. And the longer you use your routine, the better the result will be.
Clinically proven Anti-Fatigue Effect
And is it true I need to change my routine once in a while?
– That’s something we’ve heard a lot. However, we’ve just finished a clinical study where we tested a skin care routine for 6 months. And over the course of 6 months, skin gets better moisturized, much brighter, nourished and younger-looking. So no, your skin does not get used to your routine – it only gets better with time.