Welcome to our beauty knowledge centre, your go-to destination for compelling beauty insights and campaigns. Explore our curated content and stay updated on the latest beauty trends, expert articles and guides, brand lookbooks, and more. A place where we strive to educate, inspire, and transform!

Travel-inspired perfumes that transport you to jet-set destination in a simple spritz. Your weekend escape in a bottle, let Eclat perfumes take you to the South of France or a city break in Paris.

Fragrant escape: scents to transport you

Learn how menopause affects your skin, and how best to manage mature skin with a targeted skincare routine that delivers real results.

How menopause affects your skin

Hit the Cherrycore trend with our top cherry picks! From succulent lipsticks to cherry mocha nails and mouthwatering perfumes, beauty’s favourite flavour is everywhere.

Cherrycore wish list

Many things in life can boost your energy and confidence, but motivation can be tough. Remember, every small step forward helps.

How to feel full of life

There are certain must-haves that come with every style. If you’re someone seeking a refined, manly and opulent style, then this guide will help you achieve your goals. 

The must-haves for any refined man 

Explore inspiring stories from Oriflame’s iconic Brand Partners, featuring iconic beauty products cherished globally for generations.

What’s your story? Discover Oriflame’s iconic people and products

How have our iconic products stood the test of time, you may ask? Well, we believe that our iconic products are just so good you can’t help but buy them again, and again!

Our most iconic beauty products of all time

Do you sometimes overlook sun protection in your daily routine? You’re not the only one. The changing climate and air pollution can speed up skin ageing, causing hyperpigmentation, fine lines, and collagen loss. With our range of suncare essentials, including sunscreens, SPF moisturisers, and SPF-infused makeup, you can stay shielded all year long!

Shining on suncare: Your ultimate guide to sun protection

This year’s beauty trends are all about cherry red. From statement lips to copper hair and cherry mocha nails, this is your ultimate Valentine’s Day beauty guide.

Cherry red beauty trends that are perfect for Valentine’s Day

Is your special day just around the corner? We’re so happy for you! Planning a wedding is a joyous occasion but can be overwhelming. Amidst the dress, decorations, venue, and guest list, finding the perfect bridal makeup look is crucial. Let us help you with five beauty trends that will inspire you this upcoming wedding season.

Bridal makeup inspiration you need this wedding season

Mermaidcore is the latest summer trend to hit the beauty world, and it's time for you to dive in headfirst. With a blend of ethereal beauty and ocean-inspired accents, our five-step guide will leave you looking and feeling like a true sea goddess.

Beauty of the beach: How to get the mermaidcore look 

Want to perfect the glowing makeup look? There are different ways to go about it, depending on your skin type. We’ve asked the London-based makeup artist duo Pamela & Andrea to share their top tips for achieving a long-lasting glow.

How to make your glowing makeup last all day

The future of hair care is here – and it’s taking cue from the skincare world. To keep your strands in tip-top condition, ingredients previously reserved for skincare (think niacinamide, hyaluronic acid and salicylic acid) are making hair care formulations more sophisticated than ever before. What’s their secret? In addition to treating your hair, these actives also care for your scalp to promote healthier hair. Meet the skincare actives that are ready to give your hair a facial.

The skincare actives transforming hair care

Learn your way around scents with this beginner’s guide to fragrance. From types of fragrance to scent families and notes, let’s demystify the world of perfume.

Your beginner’s guide to fragrance

Immerse yourself in the celestial world of scents! Discover fragrances inspired by your star sign, uniquely aligned with your preferences and personality.

What’s your signature scent based on your star sign?

Learn practical tips to reduce waste in your beauty routine: opt for more sustainable packaging options, natural-origin products, and refillable alternatives. 

Our tips for reducing beauty-related waste

Ready for a cool girl hair transformation? Explore the top Spring 2024 haircut trends in our guide, featuring the trendiest butterfly bob, Birkin bangs, and more!

4 cool girl haircuts you’ll definitely want to try this spring

Scalp health is important for healthy-looking hair. The latest hair trend sees scalp care products key to a good hair day. Discover why your beauty routine needs scalp facials!

Why is scalp care important?

5 spring makeup looks you’ll want to wear right now.

Top makeup looks to wear this spring

Combat frizz and flyaways with this easy step-by-step guide.

The best remedy for frizzy hair

Get in the mood for love with these seductive, sensual fragrances. We call them love potions!

Pick your potion: The most sensual scents that get you in the mood

Wondering which in-flight beauty essentials to pack on your next getaway? From skincare to makeup, get ready for take-off with our travel-friendly recommendations.

Beauty on the plane: 9 essentials to pack in your carry-on bag

Embark on a sensory journey to discover which scents resonate with you the most. From insights into different scent profiles to learning about trending ingredients, our fragrance editorials are your guide to finding your perfect signature scent.

Dive into a treasure trove of hair care knowledge and styling tips and tricks to help you achieve your dream hair. Whether you're battling frizz, aiming for stunning updos, or caring for different hair types, we've got you covered.

Stay in the beauty loop with our seasonal content. This category combines topical articles and cross-category editorials to keep you updated on the latest trends, must-have products, and beauty routines in tune with each season. 

Step into a spectrum of colours, techniques, and trends that empower you to express your unique style. From everyday looks to bold transformations, our makeup editorials will inspire you to have fun and experiment with your beautiful canvas.

Welcome to Novage+, your gateway to advanced bio-activating skincare. Explore customised routines, discover targeted solutions, and embark on your skincare journey using our Digital Skin Diagnosis tool. Ready to experience cosmeceutical performance for all skin types? Dive in!

Discover expert advice, comprehensive guides, and the latest industry innovations, all crafted to help you experience the beauty of healthy skin. Whether you're a skincare novice or a seasoned pro, our skincare editorials cater to everyone.

Discover a healthier, happier you with Wellosophy! Expert lifestyle advice and nutritional support to help you build healthy habits for life. Look and feel amazing today and secure a healthy, happy future!

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