Cherry red lipstick was the undisputed star of AW 2024 fashion month, and there's no better time to paint your pout red than on Valentine's Day. What's better than a statement lip to express your confidence and sensuality? From THE ONE Smart Sync Lipstick for intense colour payoff to Irresistible Touch High Shine Lipstick’s glossy finish, here are some pro tips to ensure your lipstick lasts through smooches and romantic dinners:

• Start with a smooth canvas: Gently exfoliate your lips to remove any dead skin and create a flawless base for your lipstick.
• Define your lips: Giordani Gold Iconic Sculpting Lip Liner contains a unique blend of waxes that prevent feathering and enhance the longevity of any lip look.
• Finish with powder: After applying your lipstick, place a tissue over your lips and lightly dust translucent powder to set the colour and reduce transfer.

Red and copper hues are also turning heads in the world of hair this Valentine's season. Celebrities like Halle Bailey, Sydney Sweeney, and Emily Ratajkowski have been flaunting their gorgeous copper locks since mid-2023. To keep your copper hair looking stunning well beyond this month of love, follow these pro tips for maintaining your hair colour:

• Colour protection: Invest in our sulphate-free Duologi Colour Protect Shampoo to prolong the life and vibrancy of your copper hue.
• Seal the deal: After shampooing, rinse your hair with cold water to seal the hair cuticle and prevent colour fading.
• Heat caution: Excessive heat can cause your colour to fade faster. Minimise the use of hot styling tools and always use Duologi Heat Protect Spray for added protection.

2023 has undeniably been the year of naming tried-and-true trends with something cheeky to make them more accessible and fun for beauty enthusiasts. This winter's favourite, deep cherry red nails are being dubbed as "cherry mocha nails". To ensure an easier nail polish application and a longer-lasting manicure with THE ONE Ultimate Gel Nail Lacquer in Fiery Red, here are some pro tips:

• Don’t skip the basics: Always apply a base coat before your nail polish to create a smooth surface and prevent staining. Finish with a top coat to protect your nail colour and add shine.
• Go thin: Apply thin layers of nail polish, allowing each coat to dry before applying the next. This prevents streaks and ensures even coverage.
• Avoid hot water: Washing your hands with hot water right after application can cause your polish to chip faster. Better to stick to lukewarm water for longer-lasting nails.

Perfumes have the unique power to evoke a wide range of feelings. Love Potion Eau de Parfum is particularly bewitching. Heart notes of luscious chocolate, the ultimate aphrodisiac, invite you to indulge in your desires and delight in sensual pleasure. This is also reflected in the curved shape of the bottle, reminiscent of the female body. To make your perfume last longer and enhance your romantic experience, consider these pro tips:

• Apply after shower: Perfume adheres better to damp or oily skin, so layer Love Potion Eau de Parfum over Perfumed Body Cream for an extended scent.
• Spritz on clothing: Applying perfume to your garments can help the scent linger longer, especially on fabrics like scarves and collars.
• Don’t rub your wrists: Everyone’s first instinct is to rub their wrists when applying perfume, which can disrupt the fragrance molecules. Instead, gently pat them together.